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Senior managers in this unit group are usually appointed by a board of directors, to which they report. Working either alone or in conjunction with the board of directors, they develop and establish objectives for the company and develop or approve policies and programs. They plan, organize, direct, control and evaluate, through middle managers, the operations of their organization in relation to established objectives.

This group also includes the following titles: bank president, chief executive officer (CEO) – telephone company, chief financial officer (CFO) – advertising agency, chief operating officer – engineering firm, executive director, credit union, executive vice-president, real estate agency, general manager, real estate management company, president and chief executive officer, president, advertising agency, president, computing service company, regional vice-president, trust company, vice-president, human resources – bank, vice-president, marketing – clerical staff services, vice-president, operations – satellite communication services.


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